Company

We sweat the details you'll never see.

Small senior crews and one measure of success: what your customers do. Based in Gurgaon, working worldwide.

Our principles

Hard calls, made in advance.

Each one names what we give up to get something better.

Outcomes over scope

Do what it takes to win.

Your result is the job, not the contract. We go past the brief when winning needs it.

Customers over opinions

The customer has the final say.

Not your opinion, and not ours. What real users do settles it.

Learning over polish

Launch early. Polish with proof.

Go live this month, learn from real use, then refine what matters.

Seniority over headcount

Small crew. Senior hands.

Fewer, more experienced people. Nobody learns the basics on your budget.

Candour over comfort

Bad news travels first.

If something isn't working, you hear it early, with a fix.

Craft over shortcuts

Build it to last.

Clean code and real tests, so the hundredth change is as safe as the first.

The crew

Five disciplines.
One accountable team.

Product

Sets the course

Goals and weekly priorities, tied to your numbers.

Design

Makes it trusted

Brand, flows and screens, tested with real users.

Engineering

Builds it to last

Web, mobile and back end, secure and ready to scale.

AI

Runs the Dockyard

The agents and checkpoints behind every project.

Growth

Turns visits into sales

Conversion, funnels, experiments and storytelling.

Leadership

Eleven years of shipping at scale.

SS

Sudhanshu Shekhar

Founder & CEO

Built products at Walmart, Zeta, Ethos.com and on India Stack.

Our crew's track record · here and at past companies
$8Ma year in added revenue for a US insurance broker
3M+bank customers on a card platform we helped build
1M+workers served by a national e‑pass system
Where we are

Built in Gurgaon.
Shipped worldwide.

Studio

Gurgaon, India

Brisk Lumbini, Gurgaon, Haryana 122006. The crew works here four days a week.

Clients

Wherever you are

Teams in India, the Middle East, the UK and the US, with a weekly demo you can join from anywhere.

Join us

Ship real products, with your name on them.

We're hiring engineers, designers and growth people who have shipped real work end to end.

Explore open roles